GEO Optimization
Engineer how AI decides who to recommend.
Most brands either don't show up when a buyer asks ChatGPT for a recommendation, or they landed there by accident. We measure exactly where you stand on the prompts that matter, then engineer the rest.
Why Most Brands Lose The AI Conversation
There is no page two in AI answers
A buyer asks ChatGPT for the best brand in your category. AI gives one answer, not ten. If your brand is not inside that answer, the deal moves on without you.
You are not in the answer.
Competitors are named. You are invisible. The buyer never learns you exist.
You are cited with the wrong description.
AI mentions you for a use case you do not sell, or an audience you do not serve. The buyer disqualifies you before they reach your site.
You are a footnote, not the source.
Your competitor is quoted as the authority. You are a link at the bottom. Buyers act on the recommendation, not the citation.
What We Ship
A five-move system. No black box.
Map the prompts that matter
We pull the 50 to 200 buying-intent prompts your category actually generates across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. Real prompts, not keyword-tool estimates.
Audit your visibility
Prompt by prompt: who is cited, who is the source, and who is invisible. We score your brand, your top three competitors, and the sentiment of every AI response.
Fix the source
Page-level rewrites, schema markup, llms.txt, entity consistency, and semantic structure. The on-site signals AI actually reads when deciding who to recommend.
Earn the off-site signal
Reddit threads, listicles, review sites, industry publications, and community citations. Where AI pulls from when your domain is not authority enough on its own.
Track weekly, not quarterly
Share of voice, citation count, sentiment, and downstream pipeline. Every Monday. In one dashboard. No 60-page deck.
Platforms We Track
Wherever your buyer asks, we make sure you are the answer.
We help brands become the answer inside ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek and Google AI Overviews through Generative Engine Optimization (GEO).
ChatGPT
The surface most buyers test first. Highest volume, longest answers.
Google Gemini
Native to Google. Already shapes most of your branded search results.
Perplexity
Citation-heavy. The engine your prospect quotes in the first sales call.
Claude
Trusted in enterprise and considered-purchase decisions.
Copilot
Bundled into Windows, Office, and Edge. Quietly massive reach in enterprise.
Grok
Emerging engines with fast-growing consumer and developer audiences.
SEO vs GEO
SEO is the foundation. GEO is the advantage
Both matter. Here is how they work together.
Dimension
● Goal
● Success metric
● Click model
● Sources
● Reporting
GEO by Marsaer
Be cited inside the AI answer
Share of voice in AI responses
Buyer reads the answer. Click is optional.
Reddit, listicles, structured data, entity signals
Live dashboard across 6 AI engines, updated weekly
Traditional SEO
● Rank on Google
● Position 1 to 10 on Google
● Buyer clicks, lands, reads
● Backlinks and domain authority
● Monthly rank exports
SEO gets you traffic. GEO gets you chosen.
Receipts
What the numbers look like when the system runs
3x
increase in AI mention rate within 90 days for a hospitality, realestate, automobile, D2C
#1
AI recommendation across ChatGPT and Perplexity for a D2C jewellery brand
6+
FAQs.
Generative Engine Optimization. The work of getting your brand cited and recommended inside AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, and others.
SEO ranks you on Google. GEO gets you named inside AI answers. They work together. You need both.
First signals in 2 to 4 weeks. Stable mention rate growth typically in 60 to 120 days.
Yes. Ranking on Google and being recommended by AI are two different games. Many top-ranked brands are completely absent from ChatGPT.
ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude, Grok, DeepSeek, Microsoft Copilot.
AI mention rate, citation share of voice, AI-referred traffic, and sentiment accuracy. Reported monthly.