The Shift
Your buyers stopped Googling. They started asking.
Over a billion people now ask AI for recommendations every month. AI does not show ten links. It gives one answer. If your brand is not that answer, you are not in the deal.
1B+
monthly users now ask AI assistants for product and brand recommendations
60%
of buyers say AI answers influence their final purchase decision
10x
faster trust-building when brand is named by an AI vs when found in search
0.00
clicks. AI answers are zero-click. If you are not named, you are not visited
What is GEO
SEO got you ranked.
GEO gets you chosen.
GEO stands for Generative Engine Optimization. It is the practice of optimizing your brand, content, and digital footprint so that generative AI engines such as ChatGPT, Gemini, Perplexity, and Claude understand who you are, trust your information, and recommend you when users ask buying-intent questions.
Discovery
AI engines find, read, and ingest your content correctly.
Trust
AI engines mark your brand as authoritative through citations, reviews, and structured data.
Recommendation
AI engines pick your brand when a real buyer asks for the best option in your category.
SEO vs GEO
SEO is the foundation. GEO is the advantage
Both matter. Here is how they work together.
Dimension
● Goal
● Success metric
● Click model
● Sources
● Reporting
GEO by Marsaer
Be cited inside the AI answer
Share of voice in AI responses
Buyer reads the answer. Click is optional.
Reddit, listicles, structured data, entity signals
Live dashboard across 6 AI engines, updated weekly
Traditional SEO
● Rank on Google
● Position 1 to 10 on Google
● Buyer clicks, lands, reads
● Backlinks and domain authority
● Monthly rank exports
SEO gets you traffic. GEO gets you chosen.
What We Do
Five moves to get your brand inside the AI answer.
01
AI Visibility Audit
Baseline your brand across ChatGPT, Gemini, Perplexity, Claude, and Grok. We map the prompts where you appear, the prompts where you do not, and how AI describes you today.
02
GEO Content Strategy
We restructure and create content the way AI engines ingest it. Definition pages, comparison pages, original data, FAQ blocks, and AI-readable structure.
03
Entity and Citation Building
We build your brand's authority across the open web through digital PR, listicle placements, knowledge-graph setup, and presence on the sources AI already trusts.
04
Technical GEO
llms.txt, schema markup, semantic HTML, and crawl access for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. The plumbing AI needs to read you.
05
Tracking and Reporting
Live AI Visibility Score, mention rate, competitor share-of-voice, and AI-referred traffic. Monthly dashboards. No black box.
What We Do
Five moves to get your brand inside the AI answer.
01
AI Visibility Audit
Baseline your brand across ChatGPT, Gemini, Perplexity, Claude, and Grok. We map the prompts where you appear, the prompts where you do not, and how AI describes you today.
02
GEO Content Strategy
We restructure and create content the way AI engines ingest it. Definition pages, comparison pages, original data, FAQ blocks, and AI-readable structure.
03
Entity and Citation Building
We build your brand's authority across the open web through digital PR, listicle placements, knowledge-graph setup, and presence on the sources AI already trusts.
04
Technical GEO
llms.txt, schema markup, semantic HTML, and crawl access for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. The plumbing AI needs to read you.
05
Tracking and Reporting
Live AI Visibility Score, mention rate, competitor share-of-voice, and AI-referred traffic. Monthly dashboards. No black box.
Our Research Process
Four phases.
90 days to first lift.
Audit and Decode
We baseline your AI visibility, map the prompts that matter, and reverse-engineer how AI describes you today.
Build the Foundation
Schema, llms.txt, semantic structure, and entity setup across knowledge graphs and directories.
Authority and Citation Engine
GEO-optimized content, digital PR, and citations on the sources AI is already learning from.
Track and Scale
Daily monitoring across all major LLMs. We adapt before algorithms shift.
AI Platforms We Cover
If AI doesn’t recommend your brand, you’re invisible to tomorrow’s buyers.
We help brands become the answer inside ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek and Google AI Overviews through Generative Engine Optimization (GEO).
ChatGPT
Google Gemini
Perplexity
Claude
Grok
DeepSeek
Copilot.
Industry we serve
Different categories. Different prompts. Different signals
We tune GEO to your vertical because the way AI recommends a restaurant is not the way it recommends a SaaS tool or a luxury jewellery brand.
Hospitality and F&B
D2C & E-commerce
Jewellery, Fashion, and Lifestyle
Real Estate and Hospitality Developers
Education and Coaching
B2B SaaS and Tech
Local Services and Studios
Healthcare, Wellness, and Clinics
Automobiles
Technical Foundation
Every engagement ships with the AI-ready plumbing.
Most agencies stop at design and development. We build the technical foundation that helps your website be understood by search engines, AI assistants, and future discovery platforms from day one.
Included by default
01
AI Discovery Ready
Included:
llms.txt configuration
llms-full.txt implementation
AI crawler accessibility
AI-friendly content architecture
Benefit:
Your website becomes easier for AI systems to understand and reference.
02
Structured Data
Included:
Organization Schema
Service Schema
Product Schema
FAQ Schema
Review Schema
Article Schema
Benefit:
Provides rich context for search engines and AI platforms.
03
Technical SEO Foundation
Included:
Semantic HTML
Proper heading hierarchy
Canonical validation
Technical audit
Benefit:
Improves crawlability, indexing, and long-term search performance.
04
Business Presence
Included:
Google Business Profile
Bing Places
Apple Business Connect
Benefit:
Keeps your business consistent across major discovery platforms.
Optional growth layer
01
Wikipedia & Wikidata
When eligible, we help establish structured public knowledge about your brand.
02
Knowledge Panel
Improve your brand's presence across Google and Bing entity systems.
03
Founder Authority
Thought leadership programme for founders and leadership teams.
04
Multilingual GEO
Optimize for Hindi and regional Indian language AI search experiences.
05
AI Mention Tracking
Custom dashboard monitoring brand mentions across AI assistants.
Why Marsaer
Most agencies are guessing at GEO. We built it as a discipline.
01
Full-stack execution
Brand, content, production, and GEO under one roof. Your assets are AI-ready by default.
02
10+ brands of context
We have built brands across F&B, D2C, jewellery, hospitality, real estate, and education.
03
Built in India. Tuned for global AI
Local prompts, regional languages, and global reach. All tracked.
04
Numbers, not promises
Every engagement runs on a published AI Visibility Score.
FAQs.
Generative Engine Optimization. The work of getting your brand cited and recommended inside AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, and others.
SEO ranks you on Google. GEO gets you named inside AI answers. They work together. You need both.
First signals in 2 to 4 weeks. Stable mention rate growth typically in 60 to 120 days.
Yes. Ranking on Google and being recommended by AI are two different games. Many top-ranked brands are completely absent from ChatGPT.
ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude, Grok, DeepSeek, Microsoft Copilot.
AI mention rate, citation share of voice, AI-referred traffic, and sentiment accuracy. Reported monthly.